Create three magazine spreads and original editorial illustrations. Articles must relate to one another and be designed for one magazine.
The enigmatic, highly successful entrepreneur, Elon Musk and his premium performance electric car, the Tesla Model S. Additionally, the mobile application, which is an industry game-changer, is setting the standard of how smart phones interact with automobiles. Format is based on WIRED magazine.
Personal interaction with the vehicle and mobile application. Traditional research on Musk and the technical aspect of the vehicle including the original patent for the engine coil. Study of WIRED magazine layout and applied modifications to make it uniquely my own. Use of three colors (purple, aqua and teal) are found within each spread as well as within each illustration.
Spread 1: Elon Musk
Spread 2: Model S
Spread 3: Mobile App
Environmental: Players Who Served
Solve a problem for local sports venue by creating an event.
American sports heroes who also served in the US military.
Designed identity system for stadium exhibition.
Exhibit Book: Women's Work
Produce a museum exhibit book based on the originally designed exhibition concept.
The interweave of textile and women's relationships, both which are strengthened when multiplied. Also, the beautiful and rare intersection of the stroke in the "W" character as seen in the Sabon typeface.
Exhibition concept was based on the young women who worked in the textile factories during the Industrial Revolution. Their communal style of living and working together helped form deep relationships. As a group, they realized they had more power when approaching an employer for better wages as well as living and working conditions. From this experience, they learned they could influence their lives and many joined the Suffrage Movement to work toward gaining the right to vote.
Thorough research conducted to provide an accurate historical perspective. Extensive editing throughout the body of text. All images were processed through Photoshop to achieve value consistency.
Packaging: Warrior's Prayer
Design a promotional CD cover and disc for Parker Townsend's Warrior's Prayer song.
Mr. Townsend's own inspiration for the song, a visit to Arlington National Cemetery and his lyrics. Also, the images I secured of a funeral at the National Cemetery and the Tomb of the Unknown Solider.
Created the cover and disc with photographs from a recent military funeral and the sentinel at the Tomb of the Unknown Soldier. Removed the color to symbolize life has left. Selected and cropped images to give the viewer a solemn perspective. Encouraged Mr. Townsend to dedicate a portion of the sales to the Wounded Warrior Project which he did and is stated on the back of the cover.
Rebrand: ROSS Stores
Rebrand an existing retail store.
Reintroduce ROSS to the public with a more sophisticated and contemporary look while retaining its approachable sensibility.
Utilized a new, much fuller typeface to produce a noticeable presence in the marketplace. Selected a refined color palette to allow the store's products to stand out. Incorporated the new brand to a redesigned website, packaging and point-of-sale collateral.
ROSS Rebrand - Website Homepage
ROSS Rebrand - Website Dept Page
ROSS Rebrand - Website Product Detail
ROSS Rebrand - Small Shop Bag
Large Shop Bag
Environmental: Wild Basin
Solve a problem for local park by creating a compelling identity and purpose.
Research showed this park was home to the Golden-Cheeked Warbler.